150 Years of Vernors: Detroit's Golden Drink

Oct. 7, 2025 ~ In this episode of Hidden in Plain Sight, we dive into the fizzy legacy of Vernors Ginger Ale, a Detroit original with roots stretching back over 150 years. While shoppers stroll past the Lululemon at Woodward and Clifford, few realize they’re standing on the site of James Vernor’s original pharmacy—where America’s oldest ginger ale was born. A Civil War veteran and pharmacist, Vernor left behind a barrel of ginger, vanilla, and spices before heading off to serve. What he returned to was a smooth, golden drink that would become a Midwest icon. From soda fountains to neon signs, and from family-run bottling plants to corporate ownership, Vernors has remained a beloved staple in Michigan. Tune in for a story of invention, nostalgia, and the sweet taste of Detroit history. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.