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$150B Data Transforms Marketing | Tim Peters, Chief Marketing Officer, Guideline episode artwork

EPISODE · Sep 18, 2025 · 24 MIN

$150B Data Transforms Marketing | Tim Peters, Chief Marketing Officer, Guideline

from The Brand Called You · host The Brand Called You

Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages.00:35- About Tim PetersTim is the CMO of Guideline.ai.He's an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers. 

What this episode covers

Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages.00:35- About Tim PetersTim is the CMO of Guideline.ai.He's an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers.

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$150B Data Transforms Marketing | Tim Peters, Chief Marketing Officer, Guideline

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This episode is 24 minutes long.

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This episode was published on September 18, 2025.

What is this episode about?

Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable...

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