151 Bryan Delgado on Creating Better Fan Experiences with Rally Department

Bryan Delgado is the Co-Founder of Rally Department, a creative sports marketing agency built by sports professionals, for sports professionals. Since launching the company in 2022, Rally Department has partnered with organizations including the San Antonio Spurs, Manchester City, the American Athletic Conference, H-E-B, and leading collegiate athletic programs to create campaigns, fan activations, and experiences that strengthen the connection between teams, brands, and their audiences.On this episode of the Sports Business Leaders Podcast, Bryan shares why he and his co-founder saw an opportunity to build a different kind of agency, how Rally Department has grown through relationships and delivering results, and why understanding the realities of game day is essential to creating successful partnerships.We also discuss experiential marketing, sponsorship activation, building trust with sports organizations, scaling a business organically, and Bryan's advice for entrepreneurs looking to win business with professional sports teams and leagues.