151 Build Processes Like Products (Or Watch Them Gather Dust) with Colin Gray

Why do the processes you create end up ignored? You document workflows, create templates, build systems—and then nobody uses them. The problem isn't discipline. It's design.Most founders treat processes like chores instead of products. They skip user research (who's actually using this?), ignore usability (can someone follow this under pressure?), and never iterate. Colin Gray turned this around by building The Podcast Host and Alitu using one principle: every process is a product for your future self.In this episode, discover the inflection points for documentation, how to design processes that actually get used, and why treating systems like shelf-ware kills growth. Learn the "First Use Test" that separates working processes from documentation theater, why most process metrics create worse problems than no metrics at all, and how to build systems your team actually wants to use.Stop building process graveyards. Start shipping systems that work.**Keywords:** process design, systems thinking, operational efficiency, business processes, team productivity, process automation, Colin Gray, podcast platform, Alitu