#151 Dominate your Competition LIKE A LAS VEGAS CASINO

What would you do to compete if you ran a casino hotel in famous Las Vegas? What would you do to open a restaurant and what strategies would you use to increase sales in the restaurant? Yes, we can all name the mega-brand hotels on the famous strip, but how could you make a splash if your operation was “Off” the strip? How could you capture the imagination of the public and get them in your door? Well…stay tuned to this episode as the lessons learned apply to any restaurant concept. Its all about having a vision, creativity, resourcefulness and lots of “hooks”. In the hospitality business, you can’t have too many hooks! Today, I’m talking with Mr. Craig Cavalier who has attracted some of the most visible and recognized brands to be part of his brand, not to mention the list of other powerful hooks that are drawing in the crowds and profits. This way of thinking revolutionizes the way marketing and business can and should be done. We’re also going to be talking: - The power of staff training, and the competitive advantage that dazzling service has on each and every guest - How to create exciting restaurant venues with so much competition all over town - The importance of style and design to create captivating ambiance AND Craig’s advice for the everyday independent restaurateur with one or few locations If you have a Big Idea to share with Craig, think you’d be an asset to the Silverton organization or just want to drop Craig a line, email [email protected] Remember, it’s not about running a restaurant or a business enterprise, its about taking no prisoners and dominating the competition. Don’t miss it! Roger