151: How To Make Your Book Go Viral with Word-of-Mouth Campaigns with Jonah Berger

Jonah Berger is a marketing professor at the Wharton School of Business at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. This was a great interview. We talk about what makes things go viral and how authors can create a word-of-mouth campaign to […] The post 151: How To Make Your Book Go Viral with Word-of-Mouth Campaigns with Jonah Berger appeared first on TCK Publishing.