151: How To Run a Super Successful Giveaway So That You Get Noticed by Your Dream Clients!

Want to know how a simple giveaway helped me make $28,000 in wedding retainers in just 1 month? Then this week’s episode is for you! Contrary to what you might think, giveaways don’t make you look desperate or like you don’t have enough business. With just a bit of planning, giveaways can create huge leverage in your business.In this week’s episode, I’m going to show you exactly what I did in my recent giveaway that helped me attract my dream client AND book out my calendar.Here’s what you’ll discover in this week’s episode:Some common misconceptions about giveaways, bustedThe exact steps I took to get my giveaway up-and-running in a matter of hoursMy strategy for making the very first line of your caption jump out at the readerWhy I specifically chose to target my giveaway to engaged couples (and why I recommend getting crystal-clear on who your giveaway is for)An easy way to multiply your post’s engagement so you can get more eyeballs on it Why setting a hard expiry date on the free offer can save your butt (and what can happen if you don’t set one)Some boundaries and terms I recommend you put on your giveaway campaign (so you don’t regret it later)A breakdown–with hard data–of how my campaign performed A powerful mindset shift to help you understand why there’s no such thing as sharing your post too many timesMy personal marketing mantra that’s super chill and doesn’t make me feel like I’m stuck on a hamster wheel How to make entering the giveaway practically effortless for your audienceA bonus tip at the end to help you deal with the not-so-fun technical aspects of running a giveawayRESOURCES + LINKS:Sara’s Giveaway IG post mentioned in the episode: https://www.instagram.com/p/C12lodVu6rk/