151. Inside Upflex: Ginger Dhaliwal on Solving for Space, Scale, and the Human Experience

Ginger Dhaliwal didn't plan to end up in coworking—or in tech at all. Her journey from social work to startup founder spans continents, industries, and a through-line of solving human-centered problems. As co-founder of Upflex, she's now at the intersection of workplace experience, real estate tech, and the flex ecosystem. In this episode, we cover: Ginger's global path from social impact to launching R&D labs, tech startups, and eventually, Upflex. The core challenges of aggregating coworking inventory—and why brokers and operators have been slow to adapt. Upflex's unique strategy: white-label partnerships with brokerages, airport lounge operators, and the U.S. government. How Ginger thinks AI will reduce booking friction, improve workspace recommendations, and drive industry-wide transformation. Why coworking is evolving from access-based models to experience-driven destinations—and what that means for operators. Ginger shares her vision of a future where space is dynamically allocated, demand is driven by intelligent systems, and coworking plays a key role in restoring human connection. Resources Mentioned in this Podcast: Ginger on LinkedIn Upflex website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast