151 Josh Pollock of Caldera Forms

We have an insightful and enjoyable interview with Josh Pollock, the co-founder of Caldera Forms. We cover a lot of stuff in this conversation. Josh tells us how he got started in WordPress development, and his philosophy for running a commercial plugin shop in the WordPress ecosystem. Josh also talks with us about Caldera Forms, product stories, and the future of WordPress. Caldera Forms: https://calderaforms.com/ Josh Pollock on Twitter: https://twitter.com/Josh412 Josh's site: https://joshpress.net/   Episode 151 Table of Contents 0:00 Podcast intros 1:32 Josh's web development origin story. 3:57 Do you need a computer science degree to be a successful WordPress entrepreneur? 4:53 What made Josh decide to strike out on his own as an entrepreneur? 7:17 Why did Josh decide to target contact forms as a product category? 11:06 How important is storytelling in product marketing? 15:13 Finding your target market and target customers. 19:32 How did Josh figure out what he wanted to be different about Caldera Forms from other forms plugins? 24:36 What will the future of the WordPress admin look like? As WordPress integrates more JavaScript, what JS libraries would Josh recommend? Does Josh have more philosophical advice for learning modern front-end development? 29:40 Will the REST API attract talent to WordPress from other corners of the web? 34:16 Josh has thoughts on frameworks and page building tools. 39:57 An intriguing idea for making WordPress leaner and more adaptable. Josh tells us what dependency clashes currently keep it from happening at the present moment. 42:54 Podcast outros.   ===================   Links mentioned during the show: Exceed Expectations With the REST API https://joshpress.net/rest-api/   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/151-josh-pollock-caldera-forms/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 ===================   WP-Tonic is a WordPress support company, and the publisher of a weekly WordPress business podcast where we talk with some of the brightest minds in WordPress development and online marketing.