151 | Laura Capp of Postscript

On today’s episode of the Rural Revival podcast we’re with Laura Capp of Postscript, a stationery shop in Ashland, Nebraska (pop. 3,191). Laura’s sharing how the journey of becoming an English professor turned into an entrepreneurial journey that brought her back to her hometown. We talk about why she chose a small town over the nearby city, learning how to market a new business in a small town, the importance of an email list and good photography, and more! You’ll love what Laura has created with her shop and how she’s shown us a niche store like this really can work in a small town! While I was in Ashland I discovered some really fun shops there, so I put together a Small Town Shopping Guide for Ashland on the blog. This is a really fun destination for a small town shopping day! You’ll find that in the show notes, as well as links where you can follow Postscript. Check out more on the blog. SHOW NOTES: Ashland, Nebraska Center for the Book - University of Iowa Home Ec Workshop RSVP Glacial Till The Gift Niche Willow Point Gallery Salt Creek Mercantile Fariner Bakery Heather Hall Photography Poetry by Post To the Lighthouse by Virginia Woolf Task Pad by Shorthand Press FOLLOW POSTSCRIPT: WEBSITE | INSTAGRAM | FACEBOOK BRANDED BY RURAL REVIVAL Since the beginning of Rural Revival I’ve worked hard to find ways to tap into my experience in marketing and communication, apply that to strategies that work for small towns and small businesses, and empower you to take that information and run with it. Honestly, it’s always been a dream of mine to have a rural-based design agency that employs people who also live in and love small towns. I now have the right team in place, and we have officially launched Branded by Rural Revival - a rural design studio for small businesses and small towns! Right now we’re primarily focused on websites and social media. Our premium website templates and packages are designed to help you quickly build and launch your website so you can start attracting your dream clients, reaching people in and beyond your small town, and doing what you were made to do. And our social media course will teach you to leverage engagement so you can authentically reach your audience. Find out more at brandedbyruralrevival.co. We can’t wait to help you grow your business online! MORE FROM RURAL REVIVAL WEBSITE INSTAGRAM FACEBOOK