#151 - Looking Back and Thinking Forward - Jason Colley

I’d like to welcome Jason Colley back to the podcast. The last time he was here, we recorded the episode entitled Finding Simplicity Within The Complexity. Jason is a Coach, Personal Trainer and Owner of Personal Trainer U, Jason Colley.With 15 years of unwavering commitment to the fitness industry, Jason brings an exceptional blend of academic expertise and real-world knowledge to every client he serves. Born and raised in Chicago, Jason’s journey toward becoming a premier personal trainer was not only driven by academic excellence but also by a passion for fitness. Jason has a Bachelor’s degree in Exercise Science and Human Performance and Fitness from St. Ambrose University in Davenport, Iowa. This academic foundation provided him with an in-depth understanding of the intricacies of the human body, biomechanics, corrective exercise, and injury prevention, which he seamlessly integrates into his training approach.The crown jewel of his career is PersonalTrainerU (PTU), a fitness institution where he serves as the Owner and Head Personal Trainer in Nashville. Here, his commitment to excellence shines through as he mentors curious minds, nurturing their growth and providing the best possible guidance to their clients and the future of personal training.We discussed:00:57 – Why Jason started speaking openly online04:02 – Critical thinking and filtering bad info05:27 – Balancing authenticity with presentation08:52 – Content struggles and YouTube long-form strategy11:06 – Surface-level vs. advanced education12:29 – Defining your ideal client13:41 – Content as marketing (prospects → leads → customers)15:01 – Educating clients without overwhelming them17:31 – Relatability, physique, and personal brand22:30 – Your personal brand as the moat around your business25:29 – Leaning into discomfort to improve communication29:40 – Why discomfort is essential for growth32:50 – Thinking ahead: building the coach you’ll be in 6–12 months37:06 – Case studies and mentorship for personal development39:40 – Passion vs. chasing dollars41:48 – Sharing your story as a responsibility45:58 – Cutting through training fads and staying grounded48:04 – Serving a specific audience with aligned values49:56 – Finding your through-line in content53:00 – Closing thoughts: truth, discomfort, and growthFind JasonWebsite: http://www.personaltraineru.com/Instagram: https://www.instagram.com/jasoncolleyptu/__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!