#151 - Unsere Auswertung: Was bei Gebotsanpassung nach Platzierung wirklich zählt

Florian und Mareike haben schon oft über Gebotsanpassungen gesprochen. ABER: Dieses Mal geht es nicht um die Gebotssteuerung auf Target-Ebene, sondern um die Platzierungssteuerung auf Kampagnenebene. In Folge 151 erfährst du, was Gebotsanpassungen nach Platzierungen sind, wie du sie optimieren kannst und auf welche Fallstricken du besonders achten solltest.Alle Themen der Episode im Überblick: Intro (00:00 - 01:55) Amazon News der Woche (05:30)Einführung in das Thema Gebotsanpassung nach Platzierung (09:30)Welche Platzierungen gibt es in Sponsored Products Kampagnen? (12:12)Gebote nach Platzierungen definieren (14:40)Wann sollte man Gebotsanpassungen nach Platzierung anwenden? (17:13)Mit dem ADFERENCE Rechner zur optimalen Gebotsanpassung (21:51)Der Placement Bid Optimizer: Fallstricken, Chancen und Learnings (29:11)Du bist dran: Die Hörerfrage (44:05)Zusammenfassung und Fazit (45:04)Links & Ressourcen:Du möchtest Teil von Mareikes Team werden? Dann bewirb dich jetzt!Dein ADFERENCE Rechner für Gebotsanpassungen nach PlatzierungenGebote automatisiert optimieren? Das ADFERENCE Amazon PPC ToolOMR Side Event: Anmeldung zum exklusiven PPC Champions League BranchentreffFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 47 minutes long.

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This episode was published on April 26, 2023.

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