1517. #TFCP - The Freight Sales Playbook: Winning Shipper Accounts in Today's Market!

If you want to know how to turn those painful rejections into actual wins, tune in to this episode with Kenny Shaw of Red River Intermodal, talking about the real side of business development in the transportation industry! We dive straight into the trenches of freight sales, breaking down why you shouldn't be afraid to ask for feedback when a prospect absolutely butchers you on the phone and how leaning into those losses is what actually builds a stronger foundation. We also cover the role of AI in logistics—why tools are great for initial research, but why actually picking up the phone and treating gatekeepers like real human beings is what will truly set you apart from the automated noise. Ready to evolve your cold calling strategy and start closing more deals? Don't miss this conversation!   About Kenny Shaw Kenny Shaw is part of the family-owned Red River Intermodal, a Shreveport-based 3PL with more than 30 years in the transportation industry. Red River specializes in full truckload freight, including dry van and flatbed, as well as warehousing and other logistics solutions. Kenny is focused on building relationships, growing the family business, and bringing a fresh perspective to an industry that continues to evolve.   Connect with Kenny Website: https://www.rrii.com/  LinkedIn: https://www.linkedin.com/in/kenny-shaw-17bbaa306/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/