151_Kevin Jodrey on the Future of Cannabis Product Innovation

Our guest today is Kevin Jodrey, a renowned cultivator from Humboldt County, founder of Wonderland Nursery, head of the R&D lab for Cookies genetics, and co-founder of Ganjier, to name a few accomplishments. We discuss the recent white papers from Abstrax Tech about their discovery that scientifically proves low-concentration flavorants like aldehydes, esters, alcohols, and sulfurs are responsible for the aroma of cannabis- not terpenes. Kevin talks about the opportunities, nuances, and challenges of manipulating these volatile compounds in breeding, cultivation, and extraction processes. He also reminds us not to chase the shiny object and how so many other factors contribute to the entourage effect and the user's experience. Still, he is excited to have scientific evidence that supports what cultivators and scientists have known for years as the next frontier of cannabis exploration.https://www.linkedin.com/in/kevin-jodrey-619a0246/  The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with [email protected]   Twitter   InstagramPlease like the show to help us reach more listeners🙏🏻  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.