152: Communication Triggers You Need to Use During Your Launch

I am back after my move to Los Angeles. I am super excited to get back into it, and we have some really interesting episodes coming up. As we move into September, I know a lot of you are planning your launches right now. There is something about the fall that kind of feels like a new year with everyone planning their fourth quarters and new launches. Now is the time to get started in order to do the type of launch that you want to do. We all know how important communication is. It can really help any part of your life or business. This is also a timely topic for me because I am creating a new beta program that focuses on communication and the type of communication that is necessary to have a successful launch. Today, I’m going to talk about four communication triggers that we all take for granted but are crucial for a successful launch.   Show Notes [04:51] Adding a personal touch. The more often that we are the ones responding to people personally, the more they feel that we are speaking to them individually. [07:07] Using a chatbot like ManyChat to respond to people right away especially on Facebook Messenger. [10:48] People need a deadline in order to make a decision. Deadline funnel is a great tool for deadlines after sign ups. [12:16] Deadlines, scarcity, and letting people know about deadlines helps people to make decisions. [13:54] Consistency. The consistency of us showing up for our launch. It builds trust and reminds people that we are here for them. [16:12] People count on publish dates it keeps them motivated and inspired. [21:49] Tell your audience what to do. [22:18] Use a personal touch and speak to your audience and be direct about what they need to do and when they need to do it. This shows you are willing to push them and teach them. [25:16] Moving from being observed to being a teacher or coach.   Links and Resources: Vicky Lashenko Mompreneur Show ManyChat InfusionSoft ConvertKit Deadline Funnel Launch Workbook & Planner James Wedmore On What It Takes To Become An Amazing Teacher