152: Free to Fee—How to Start Charging for Planning, Even in a BD World w/ Bryan Jansen

As every advisor knows, financial planning is a careful dance between building trust, offering expert advice, and growing a profitable business. Charging fees is too often seen as a massive hurdle many don’t want to scale. But if we’re being honest, this mindset will never drive your business towards profitability and sustainability. Our guest, Brian Jansen, candidly reveals the common fears and insecurities of transitioning from a free to fee-based service model and shares the invaluable lessons he's learned from his own missteps in pricing.In this episode, Bryan and I discuss:Understanding the mindset shift to change from Free to FeeEstablishing your “profitability-adjusted burn rate” and how to use that to calculate your feeLanguage of how to make the switch with existing clientsWhy you don’t drop your fee in year two to adjust for “less work”  Whether you're a seasoned financial advisor or a newbie to the industry, this episode is a must-listen, promising to equip you with insights to confidently set your fees and value your services.—--------------------------------------LINKS FROM THIS EPISODECheck out Bryan’s website hereConnect with Bryan on LinkedIn hereEpisodes Mentioned:#95: KPI’s to Measure Productivity and to Actually Track Efficiency *FREE DOWNLOAD*Get on the Systems to Scale Group Coaching Waitlist HereDownload the Family Template HereEnroll in The Perfect RIA Masterclass HereRegister for the Quin x Efficient Advisor Show & Tell HERE!Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about T2MWorks HERE! Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE!   Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.