EPISODE · Nov 30, 2023 · 30 MIN
152: From Camera Shy to Video Pro: Chris Weiher's Guide for B2B Marketers
from Imperfect Marketing · host Kendra Corman
Send us Fan MailIn this episode, we delve into the dynamic world of video marketing with Chris Weiher, a seasoned video producer and founder of Cleaver Creative. With over 20 years in the industry, Chris brings a wealth of knowledge about leveraging video for B2B marketing, particularly on platforms like LinkedIn.Key Highlights:The Power of Video in B2B Marketing: Chris shares his journey into video marketing on LinkedIn and how it aligns clients with his values and personality, leading to better business relationships.Starting with Video Content: Tips on how beginners can dive into video production, including starting with frequently asked questions and embracing imperfections in videos for authenticity.Costs and Production Packages: An overview of different video production packages offered by Cleaver Creative and their suitability for various business sizes.Overcoming Video Anxiety: Chris discusses common concerns people have about appearing on video and how to overcome them.Equipment and Setup Tips: Practical advice on the basic equipment needed to start creating quality videos.Content Frequency and Consistency: Insights into how often you should post videos and the importance of consistency in video marketing.Authenticity in Marketing: The discussion highlights the importance of being genuine and how it impacts audience engagement and trust.Chris's Biggest Marketing Lesson: The episode wraps up with Chris sharing his most significant learning in marketing - balancing quality with consistency.Connect with Chris Weiher:For more insights and tips on video marketing, connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisweiher/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
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Send us Fan Mail In this episode, we delve into the dynamic world of video marketing with Chris Weiher, a seasoned video producer and founder of Cleaver Creative. With over 20 years in the industry, Chris brings a wealth of knowledge about leveraging video for B2B marketing, particularly on platforms like LinkedIn. Key Highlights: The Power of Video in B2B Marketing: Chris shares his journey into video marketing on LinkedIn and how it aligns clients with his values and personality, leading to...
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152: From Camera Shy to Video Pro: Chris Weiher's Guide for B2B Marketers
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