#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - Intro to Anthony Blatner (06:01) - Focusing on LinkedIn and Future Expansion (09:26) - Effective Social Media Advertising and Organic Content (12:50) - The Overlooked Importance of Creative Content in Advertising (14:58) - Targeting Personas with Top-of-Funnel Ads (18:52) - Creating Unique and Targeted Content: Pros and Cons (20:08) - Lead Generation Strategies for Small Budgets (24:21) - Effective Funnel Strategies for Small Budgets (27:50) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (32:43) - Building Long-Term Memory with Consistent Branding in Marketing (35:04) - The Power of Narrow Focus for Audience Growth (38:11) - Content Planning Based on Sales Cycle Length (40:00) - Connecting with Anthony Blattner on LinkedIn Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more