#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.He and Dave discussLinkedIn Ad Creative & Consistent BrandingThought Leader Ads & Organic ReachNiche Audiences & Custom ContentNurture CampaignsExpert LinkedIn Ads TipsTimestamps(00:00) - Intro to Anthony Blatner (06:01) - Focusing on LinkedIn and Future Expansion (09:26) - Effective Social Media Advertising and Organic Content (12:50) - The Overlooked Importance of Creative Content in Advertising (14:58) - Targeting Personas with Top-of-Funnel Ads (18:52) - Creating Unique and Targeted Content: Pros and Cons (20:08) - Lead Generation Strategies for Small Budgets (24:21) - Effective Funnel Strategies for Small Budgets (27:50) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (32:43) - Building Long-Term Memory with Consistent Branding in Marketing (35:04) - The Power of Narrow Focus for Audience Growth (38:11) - Content Planning Based on Sales Cycle Length (40:00) - Connecting with Anthony Blattner on LinkedIn Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more