#152 | How we launched a new cider business

Launching a new business is always an exciting time. It’s also a challenging one, too. In our sector, you need a quality liquid, great branding and a team that knows the industry. Thankfully, with today’s guests you have all of those and more. Earlier in the summer, the cider category welcomed one such new addition. Developed by a team with decades of experience in building successful beer and cider brands, Red Fin Cider is all about offering licensees a medium dry cider that can be stocked as an added value product, alongside existing offerings. The team is made up of the trio of Graeme Baldwin, David Tugwell and Freddie Rouse. Graeme was the first employee at Orchard Pig and heavily involved in the meteoric growth and eventual exit deal for the brand. David Tugwell has worked with huge growth challenger brands, including Estrella Damm and Orchard Pig cider, as well as in the craft beer sector, heading up the sales function at Big Smoke Brew Co and Double-Barrelled Brewery. The third founding partner, Freddie Rouse, has worked with several craft breweries establishing them throughout independent pubs and groups across the UK and most recently at Amathus Drinks, helping grow its agency list with other UK Wholesalers. And after a successful whirlwind few months, Red Fin has just announced a new initiative with Berkshire-based Siren Craft Brew enabling it to service pubs and venues in Berkshire, Brighton and London. So what better time to catch-up with Red Fin co-founder Dave Tugwell to talk through the company’s journey so far. We also discuss the trio launching into a competitive category, its place in the wider world of craft beer and its commitment to showing consumers that cider can, and should be, fun.