152 - [Martial Arts Business Case Study] From 30 - 170 Students In 14 Months While Running A Music School

In this martial arts business case study, Evan and Erica share how they scaled their martial arts school from 30 to 170 members, boosting monthly recurring revenue by $10,000. IN THIS EPISODE:A unique perspective of Evan and Erica on the connection between music and martial artsThe business relationship when it comes to their martial arts schoolProblems that Evan and Erica faced in their martial arts school businessBalancing martial arts tradition and businessThe benefits of joining the Partners program and the influence of its communityWhat is the A.I.R. model, and how is it going to help you in your martial arts businessInvolvement of Evan and Erica’s children in the martial arts schoolDriven by a vision of financial independence and lifestyle flexibilityBreaking away from Conventional LifeAnd more  FREE: Swipe the exact plan I use to fill martial arts schools with 200+ students within 7 months (And make sure your students are an incredible fit > Learn MoreTRANSCRIPTIONGEORGE: Hey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. Today, I've got two awesome guests with me, and this is my favorite episode to be doing because it's a martial arts business case study with two amazing clients who I've known for a little over a year.Evan Whetter and Erika Graf, soon to be Erika Whetter, welcome to the show.ERICA: Thank you.EVAN: Thanks, George. It's great to be here.GEORGE: You've got a bit of an interesting story, and I want to explore both because you're long-time business owners and you're also two very well-established musicians, which I really admire because that was like part of my history for a long time in my life. Leaving school, I played drums, and I didn't want to do anything else but play drums.And I would play in cover bands and bands, and I would travel all around, and that was my thing. Until I realized I couldn't cut it as a musician, and then life took over. But you guys have really made it work, and we're going to talk about all the martial arts stuff and everything. But you also run a music school, right?