152 Saving the Ducks Part 2
from The Computer Exorcist Podcast Hosted by Marc-Anthony Arena
Today on CEP! Retired car dealer, author, and talk show host Dom Genova joins us to wrap up our conversation on avoiding crooked car dealers. Having experience as a Big 3 exec and later on owning small-town car dealerships, he's sat on both sides of the desk, and his book shares his insight with you. This parallels my career, where I come at the IT industry from the consumer's perspective, being on your side of the desk. Some of them have a "bug zapper" business model! Attract people to the dealership and then zap em! Dom's thoughts on Tent Sales: If putting them in a tent down the street lowers their prices... Fake Monroney stickers! What is an "ad car"? When an automaker promises to donate money to some charity, whose pocket does that money come from? FREE TV or FREE CRUISE? What's the #1 mistake made during a car deal? Dom's 4 Corners Finally, we read an article exposing what information your car is collecting about about YOU. That data is sold to third parties, who "package" them into "data products" and resell them. Buy Dom's book at dontbetaken.com and my book at thecomputerexorcist.com !
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