152. The Dorito Effect: The Origin of Food Cravings & How To End Them - Mark Schatzker

This week I'm blessed to have Mark Schatzker, author of the Dorito Effect: The Surprising New Truth About Food & Flavor  and The End of Craving on the show. We dive deep into how chemically altering food through "flavoring" has unfortunately altered are brain chemistry and is probably a main driver towards the obesity epidemic. Why do we have flavor in the first place? Why are Italians in Northern Italy eating pasta, pizza, pork fat, cheese, the same macronutrient profile as those in the Southern United States, yet obesity in Italy is minuscule? We talk about how enriching and fortifying your food is making you fat and the neuroscience behind food cravings and how to prevent or end it.Definitely go out and pick up any of Mark's books to learn more and go in depth about these topics, as he goes into far greater detail in the books. Mark's first book Steak: One Man's Search For The Tastiest Beef, like all his books is sure to open your eyes to the food industry and make you question many of the things you might not be aware of.If you're looking for holistic health coaching and getting to the root cause of your issue, or you want to lose weight permanently through a holistic method that focuses on mindset, nutrition, detox, and habit mastery, then DM me “I'M READY”@joelevancoaching or email me [email protected] [www.joelevancoaching.com]Timeline2:00 - What is the Dorito Effect5:30 - Why does food have flavor?7:20 - Why he wrote the End of Craving10:15 - Why Italians eat the same as American Southerners, yet aren’t obese?17:00 - Why wine is good for you and can prevent Vitamin B deficiency21:09 - Why are B-Vitamins making you fat?26:30 - Why even healthy zero calorie sugar is still making you fat33:30 - Why we have cravings in the first place?38:00 - The brain science of obesity & how uncertainty increases obesity43:44 - What do we do to end cravings and obesity?51:23 - Lightning Round QuestionsOther Resources LinksMark Schmatzer WebsiteBooks RecommendedJohn McPhee - Piece of the FrameBill Bryson - A Brief History of Everything