#152 True Restaurant Success (Part II) with Jesse Vasquez

Today’s guest is one of my favorites! Mr. Jesse Vazquez delivers powerful advice from the trenches throughout a long illustrious career. Jesse began to learn how to run a restaurant in his family’s Miami Cuban Cafe where 18 hour days were the norm, seven days a week. They put it all on the line committing to a concept that bled money. Despite the staggering odds of failure in this business, Jesse was determined to find out and learn the restaurant business from the inside out. When he was ready to start and open a restaurant and then open more concepts, he applied “systems” which became his exit strategy. Long before social media, Jesse is famous for going outside his place to find customers and bring in the business (“street fighting as he calls it”). If you’re looking for restaurant marketing ideas, take this one lesson all the way to the bank. We’re going to zero in on 2 powerful ideas that will make all the difference for your operation: 1) Understanding your Target Customer, Market Leadership and Strategies to Increase sales in restaurants and 2) The difference between Food Cost & Bottom-Line Profit This episode holds so much passion for this business and endless take-aways you can apply today to run a stronger restaurant. Don’t miss it! You can find Jesse at Jancg.com or email him at [email protected] Now go out there and Rock Your Restaurant! Roger