1528. #TFCP - Separating Freight Tech Hype from Reality!

Is the latest AI in logistics actually worth the hype, or is it just another tech bubble waiting to burst? How can digital freight brokerages genuinely optimize their daily workflows without wasting capital on software that doesn't deliver?  Let's get right into it with our good friend Eric Johnson to talk about the current state of freight tech! We dive into why so many supply chain technology startups miss the mark by ignoring fundamental workflow optimization, and whether fully automated AI carrier reps are a legal reality or just a risky liability.  We also break down the massive democratization of AI tools, explaining exactly how smaller brokerages can build a highly competitive tech stack without needing a massive enterprise budget.  If you want insights on navigating the digital brokerage landscape, you need to listen to this one!   About Eric Johnson Eric Johnson is the Journal of Commerce's Senior Editor, Technology, where he leads coverage and analysis of technology's impact on global logistics and trade. Johnson regularly reports on how shippers, carriers across all modes, and logistics companies use software, as well as new concepts impacting core freight transportation processes like procurement, execution, visibility, and payment. Johnson is a regular presenter and moderator at industry events and webinars. Prior to joining the Journal of Commerce in May 2018, Johnson spent 13 years with American Shipper in a variety of roles, most recently covering logistics technology and leading the production of a series of benchmark studies on the logistics industry. Johnson has a bachelor's in journalism from the University of Wisconsin and a master's in international business from the University of Leeds, UK. He has lived and worked in Southern California, the UK, and India, and now resides in the Washington, DC, area.   Connect with Eric Website: https://www.joc.com/ / https://www.spglobal.com/  LinkedIn: https://www.linkedin.com/in/ejohnson3242/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/ Transportation Intermediaries Association | https://www.tianet.org/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/