153: Book launch marketing plans and goals for Small Town Stilettos (7 strategies I'm using)

This episode shares the top 7 things I’m doing as part of the “Small Town Stilettos: a modern marriage of convenience” book launch! We discuss…The specific marketing strategies and platforms I’m using, and why I’m doing these particular types of experiments.How this is different from my previous book launches.What’s working well and what I’ve already decided to do differently in future book launches.My conversion rate estimates and book sale goals for this book launch.And more!Resources & links mentioned in this episode: Episode 77 — Book launch recap for “Her Bad Idea,” Part 1 (organic marketing) https://www.buzzsprout.com/400015/5400808-077-book-launch-recap-part-1-organic-marketing Episode 78 — Book launch recap for “Her Bad Idea,” Part 2 (paid ads and book sales results) https://www.buzzsprout.com/400015/5489476-078-book-launch-recap-part-2-paid-ads-book-sales-results Subscribe to Sagan’s author newsletter to view the “poster” for Small Town Stilettos, plus a few other goodies: https://saganmorrow.com/secretpodcast Enter the Small Town Stilettos giveaway on Goodreads: https://www.goodreads.com/giveaway/show/369459-small-town-stilettos-a-modern-marriage-of-convenience Pre-order Small Town Stilettos on Amazon: https://www.amazon.com/Small-Town-Stilettos-marriage-convenience-ebook/dp/B0C776DB4M Book marketing resources: Fussy Librarian, Booksprout, and BooksirensBook marketing platforms: Kindle Unlimited, TikTok, Teachable digital downloadTune into Indie Author Weekly on your favourite podcast platform at https://saganmorrow.com/podcast Learn more about all of Sagan’s books (including the Polyamorous Passions romcom series, Small Town Stilettos, and her business books for solopreneurs) at https://saganmorrow.com/books/ Subscribe, rate, and review this podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/indie-author-weekly/id1469586590 Check out Sagan’s YouTube channel to watch the video versions of these podcast episodes: https://www.youtube.com/user/SaganMorrow Get success & life coaching: https://saganmorrow.com/coaching Enroll in the Productivity Powerhouse anti-hustle e-course: https://saganmorrow.com/powerhouse Work with Sagan: https://saganmorrow.com/workwithme/ Let’s chat about this episode:@Saganlives on Twitter and InstagramHashtag: #IndieAuthorWeeklyEmail: [email protected] Share your thoughts (or submit requests for future episode topics) at https://saganmorrow.com/question Send fan mail! Click HERE to leave Sagan a voicemail & share your thoughts about this episode.Support the show