153. Don't Learn on the Job w/ Paul Fifield

This week on the show, we welcomed Paul Fifield, the founder and CEO of Sales Impact Academy. We dive deep into how investing in learning is one of the best ways to drive sales effectiveness, and why learning programs in the profession of sales and marketing,have not existed to date. We also talk about how that's hindered our professional development, particularly because sales is such a tough job.What You’ll Learn Fred's Floors and other startup ideas that didn't make itWhy learning on the job is a horrendous idea (but we do it all the time)How people process informationWhy starting your own business isn't a get-out-jail-free cardPredictable revenueShow Agenda and TimestampsShow Introduction [00:49]Fred's Floors and other startup ideas that didn't make it [7:02]Why learning on the job is a horrendous idea [13:20]How people process information [17:44]Why starting your own business isn't a get-out-jail-free card [24:02]Predictable revenue [26:58]Sam’s Corner [31:26] The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.