153. Empowering North American Goals: Insights from Susan Segal, NCF23 USA Co-chair (AS/COA)

Interview with Susan Segal, President and CEO of AS/COA, and USA Co-chair for the North Capital Forum 2023. Join us as we explore the ambitious goals for North American countries and discover actionable strategies to achieve them. We talked about how to capitalize on 30 years of trade relations and drive exponential growth in trilateral trade. The conversation explored how North America, amid global uncertainty, provides a secure environment for trade, investment, and near-shoring, fostering economic stability and resilience. Our guest emphasized the need to eliminate barriers and enhance labor mobility across the three countries. We analyzed the unparalleled opportunity presented by the 2026 World Cup to amplify cultural relations among North American nations, forging deeper connections and mutual understanding. And we delved into the upcoming 2024 elections in Mexico and the United States, and how we need to reframe the conversation around bilateral ties, effectively communicating the benefits of strong relations, especially in the face of an uncertain geopolitical landscape.