#153 - Going All In: How Logan Valentine Built His RIA

He didn’t grow his RIA through ads or a content machine. He grew it through trust, a simple fee model, and doing the unglamorous work when it mattered most.In this episode, we’re joined by Logan Valentine, CFP®, founder of Valentine Wealth Management in Seymour, Indiana. We unpack his path from insurance to Charles Schwab, how earning the CFP shifted his thinking, and what clicked when he discovered the fee-only RIA model.We also talk about the reality of building a firm early on—tight runway, young family, and the mindset required to keep going when things feel uncertain.Then we get practical. Logan breaks down his pricing structure, including a minimum fee and capped maximum, and explains why he avoids charging on held-away assets like 401(k)s and 529s. The result: fewer conflicts and a simpler, more transparent sales process.On the marketing side, this isn’t about hacks. It’s about what actually works for most advisors—strong reputation, Google reviews, local presence, SEO, and creating long-term advocates by helping people whether they become clients or not. (At one point, someone even found him by asking AI who to call.)We wrap with the client experience—from discovery to onboarding—why cash flow is the foundation of good planning, and how thoughtful tax decisions can lead to real, tangible savings.If you’re building a firm—or looking for transparent, fee-only advice—there’s a lot here you can take and apply.Logan's social and website:https://www.linkedin.com/in/logan-valentine-cfp/https://www.valentinewm.com/Music in this episode was obtained from Bensound