#153 - Grayson Murphy

Send us Fan MailA world champion who won’t let algorithms define her worth—Grayson Murphy joins us for a candid, sharp, and hopeful conversation about racing, health, and the future of trail running. From life in Bozeman to the first time grizzlies changed a solo run, we open with place and presence, then dive straight into how she built Wild Strides Paper Co, why multiple identities make better athletes, and how part-time sustainability work keeps her grounded in real-world impact.Grayson breaks down her pivot from mountain classic mastery to the short trail learning curve: higher volume, more zone 2, poles, and a smarter fueling plan. She walks us through the Crohn’s diagnosis that finally explained 18 months of confusion, and how treatment helped her trust her body again. There’s craft here too. She details the simple-yet-brutal mountain classic formula—empty the tank to the top, descend like a technician—and why short trail requires an entirely new toolkit. Along the way, we unpack selection for Worlds, the value of a coach on-site, and the friendships that keep her inspired.We also tackle the business of being an athlete. Grayson draws a clear line between athlete and influencer, shares how brands dropped her for “low engagement” after winning Worlds, and explains why she now avoids deals that hinge on reach. The conversation expands to prize purses, athlete support, and the Olympic question—what trail format would resonate, and what professionalization must include: appearance fees, better visibility, and real anti-doping. It’s a blueprint for a healthier sport and a braver career.If this resonates, follow Grayson on Instagram, check out Wild Strides Paper Co, and share this episode with a friend who loves trail running. Leave a rating and review, hit subscribe wherever you listen, and tell us: should trail be in the Olympics?Follow Grayson on IG - @racin_graysonFollow Wild Strides Paper Co on IG - @wildstridespapercoCheck out Wild Strides Paper Co Website - Wild Strides Paper CoUse code SteepStuff for 20% your cart on Sidas.usFollow James on IG - @jameslaurielloFollow the Steep Stuff Podcast on IG - @steepstuff_podFollow Sidas USA on IG - @sidas_usa