153. Janie Coffey Interview: How to Break Out of a Slump into Market Domination

Today, I'm talking to Janie Coffey out of Northeast Florida and the Jacksonville and St Augustine market of Compass. Janie ranks, and the top 250 agents in Florida as currently identified by real estate trends and the Wall Street Journal. She has been named among the top 100 most influential people in real estate by Inman News and was ranked as a top 10 agent in Northeast Florida by the Jacksonville Business Journal. She was the number one agent during her tenure at First Coast Sotheby's International Realty. Despite her record of rezoning success, she has hit major bumps in her career and has reinvented herself many times. I have known Janie for years. My motto for her is, "No matter what the obstacle, Janie always comes out on top". Today, we talk about "How to break out of a slump into market domination".Jere interviews the world’s most renowned and best real estate agents around the country and the world.Starting over from scratch to top (03:00)Janie's frame of mind (08:27)How to find an amazing detailed list (20:33)Big List to Targeted list (28:31)The four layers Process (33:14)Five reasons for doing niche specializing (40:21)Built-in supply of boutique commercial clients (47:13)The Last three questions (53:44)Resources / People Mentioned:Janie Coffey's Compass Profile THE COFFEY TEAMCCIM InstituteQuotes/Takeaways:"If people are going through a hard time they can find their own mantra that really kind of resonates with them."Books Mentioned:Checklist Manifesto by ATUL GAWANDEThe Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be! by Gary Keller, Dave Jenks & Jay PapasanThe 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian P. Moran & Michael LenningtonThe ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller & Jay PapasanThese outstanding Agents tell their stories, how they got into the business and what has made them successful in one of the oldest and most competitive industries.All of this on the “Jere Metcalf Podcast, Top Real Estate Agents tell how they do it.”www.JereMetcalfPodcast.comPowered by Jere Metcalf Partners 404.627.7789jere@jeremetcalfpartners.comJeremetcalfpartners.comJMPodcast.comWhere top real estate agents well how they do it.This podcast is where real estate agents across the country to come together sharing ideas to take your there and our business to the next level.►  YouTube Channel: YouTube.com/c/JereMetcalfPodcast