153. Maximize the Value of Your Events with Rachel Andrews

If your leadership thinks events "just happen," this episode is your receipt.Because the most dangerous thing in this business… Is invisible work.Rachel Andrews is Global Head of Meetings & Events at Cvent and co-host of the Great Events Podcast—leading a 40-person team supporting ~800 events a year. She's refreshingly honest about what works, what breaks, and what planners are carrying behind the scenes.🎙️Here's what you'll use immediately:✅ Events as a trust channel (not a cost center) — why live still wins in a digital world.✅ ROI without the "perfect dashboard" — connect touchpoints, stories, and sales outcomes.✅ Inspiration belongs on the agenda — keynotes + emcees aren't fluff; they're the human glue.✅ Burnout isn't personal — it's invisible work. Track hours to justify real resourcing.✅ Radical hospitality — event pros aren't party planners; they're operators, guides, and leaders.🎧 Listen to Rachel's podcast here🖥️ Explore more impactful keynote speakers in our website📞 Schedule a 15-minute conversation so we can discuss the best speaker fit for your next event📩 Contact us: [email protected]#events #eventroi #eventstrategy #eventleadership #eventprofs #deliveringimpact