153. Peter Winick on building an effective thought leadership platform

Our guest today is Peter Winick, who runs a firm called Thought Leadership Leverage. His firm enables thought leaders, authors and gurus to monetize their content through books, keynote speaking, the creation of training services and products and consulting and assessment tools. In our discussion, we start with the mistakes that people most often make when they think about building a thought leadership platform.  And then we go through Peter's process step by step, from setting a strategy for your thought leadership, to product design and monetization. To learn more about Peter's work, visit https://thoughtleadershipleverage.com/ To ask a question or subscribe to the weekly Unleashed email, visit askunleashed.com