153: The Importance of Brand Guidelines

What this episode covers

Having had the pleasure or working with so many tourism businesses it provides me some great insights and helps to highlight one aspect that most don’t consider, and that is brand guidelines. Brand guidelines are more than just information on how you use a logo or fonts. This should be the bible of how your whole business operates. Your tone of voice, the company ethos, internal communications, the types of images you should use… All these are important not only for external agencies and suppliers, but for your own internal teams so you know everyone involved in your business is driving along the same path.