153 University of North Texas’ Bob Heere on Breaking Into the U.S. Sports Market

Bob Heere is the Executive Director of the Sports Innovation Space @ UNT and one of the leading voices in sport management and innovation.The Sports Innovation Space, located at The Star in Frisco, helps international sports technology companies enter and grow in the U.S. market by providing access to industry executives, networking, staffing, and hands-on support.On this episode of the Sports Business Leaders Podcast, Bob joins us to discuss what it takes for international sports companies to successfully break into the U.S., why product-market fit often changes when entering American sports, and the importance of clearly demonstrating ROI to teams and leagues. We also discuss why relationships, referrals, and simply being present in the market can make the difference between a great product and a successful sports business.Bob also shares how UNT is connecting entrepreneurs, students, and sports organizations across Dallas-Fort Worth and building an ecosystem designed to help the next generation of sports businesses grow.