154. 2 Simple Steps to Improve Your Content Marketing Strategy

Between King snoring and Benzi (the dog) tripping.... Let's talk about your content and why your content plan isn't converting. A lot of service providers and coaches are creating content focused on content pillars and not the customer journey and this is why you get the amen crew on your content but no sales. Content pillars and themes are often taught as a way to create a content calendar for growing your business but this doesn't actually work the way you may think it does. This is why I stress the importance of a marketing plan. When you have a marketing plan you focus all your content creation efforts on moving people through the customer journey so your content shifts from "how to's," "tips and tricks" to what does my ideal client need to see at this stage in their journey with me and how can I move them along to the point of purchase. Links and Resources Simple Marketing VIP Experience CEO Corner Newsletter Join us in the BecomingCEO Method! Follow me on Instagram: @mrskayhillman Follow the podcast on Instagram: @becomingceo