#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro (06:04) - Getting Started Publishing on LinkedIn (09:27) - - Niching Down on LinkedIn to Grow Faster (11:13) - - Getting Laid Off and Going All In On Consulting (14:45) - - The Power of Networking Calls (17:28) - - Attracting More Targeted Clients by Niching Down (20:43) - - Tailoring Landing Page Tactics for B2B and B2C Marketing (25:28) - - Optimizing Landing Pages and Creative for Search Ads (26:36) - - Utilizing Paid Traffic for B2B (31:25) - - Measuring Success Beyond Just Conversions (34:44) - - Making Landing Pages Customer Centric (36:32) - - Why Founders Need to Be On Social Media (39:03) - - Navigating Long Sales Cycles and Marketing Impact (43:23) - - Attribution Should Align With How Buyers Buy (45:31) - - Digital Ads and Landing Page Success Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more