#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro (06:04) - Getting Started Publishing on LinkedIn (09:27) - - Niching Down on LinkedIn to Grow Faster (11:13) - - Getting Laid Off and Going All In On Consulting (14:45) - - The Power of Networking Calls (17:28) - - Attracting More Targeted Clients by Niching Down (20:43) - - Tailoring Landing Page Tactics for B2B and B2C Marketing (25:28) - - Optimizing Landing Pages and Creative for Search Ads (26:36) - - Utilizing Paid Traffic for B2B (31:25) - - Measuring Success Beyond Just Conversions (34:44) - - Making Landing Pages Customer Centric (36:32) - - Why Founders Need to Be On Social Media (39:03) - - Navigating Long Sales Cycles and Marketing Impact (43:23) - - Attribution Should Align With How Buyers Buy (45:31) - - Digital Ads and Landing Page Success Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more