154: Emmy Winner Vinnie Potestivo on Podcast Visibility Google News and Awards

Emmy Award winner Vinnie Potestivo breaks down what actually moves the needle for podcast visibility in 2023—owning your content, building credibility “data points,” and making your message easier to discover and share. We talk Google News RSS for bloggers/podcasters, why shareability beats visibility, how awards really work (spoiler: you apply), and how “gratitude hours” for reviews can strengthen relationships and grow your show over time. Show notes: https://kandasrodarte.com/154 00:00 Welcome + why visibility matters02:10 Be a source, not a story05:10 Google News RSS for podcasters and bloggers09:10 From MTV to the creator economy: owning your IP13:00 Pre-purpose vs repurpose content17:10 Emotional inventory beats technical gear22:00 Shareability, story, and memorable moments27:10 Awards aren’t “nominations” — you apply32:10 Leveraging awards for press + evergreen credibility36:50 Gratitude hours: leaving reviews on purpose41:10 Using ChatGPT to speed up reviews + shareable posts45:10 Own the traffic: website, link-in-bio, and podcast platforms49:10 Moment of gratitude + closing If you enjoyed this episode, leave a review and share it with a friend who needs a visibility boost. Learn more about your ad choices. Visit megaphone.fm/adchoices