#154 Go woke - Go broke - UPSHIFT

What this episode covers

In dieser Folge sprechen Aleks und Tim über Wokeness im Marketing. Sie analysieren, wie Unternehmen wie Gillette und Jaguar gesellschaftliche Themen in ihre Werbekampagnen integrieren, mit teils kontroversen Reaktionen. Was steckt dahinter: echtes Engagement oder reines Kalkül? Eine spannende Diskussion über Markenimage, Zielgruppen und den schmalen Grat zwischen Haltung und Heuchelei.Bestellt jetzt unser Buch: ⁠⁠⁠⁠⁠⁠⁠https://www.trinity-concepts.de/buch⁠⁠⁠⁠Hier gelangt ihr zu unserer Amazon Prime Serie: ⁠⁠⁠⁠⁠⁠⁠https://www.amazon.de/Berater-Leben-auf-der-%C3%9Cberholspur/dp/B0BZWXGR26⁠⁠⁠⁠Mehr zu TRINITY erfahrt ihr unter: ⁠⁠⁠⁠⁠https://trinity-digital.de⁠⁠⁠⁠Folgt uns auf unseren Social-Media Plattformen:Instagram TRINITY: ⁠⁠⁠⁠⁠⁠https://instagram.com/_trinitydigital_⁠⁠⁠⁠Instagram Profil Aleks: ⁠⁠⁠⁠⁠⁠https://instagram.com/aleksander_ostojic/⁠⁠⁠⁠Instagram Profil Tim: ⁠⁠⁠⁠⁠⁠https://instagram.com/timhorst/⁠⁠⁠⁠TikTok TRINITY: ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@trinity.digital⁠⁠⁠⁠LinkedIn TRINITY: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/14026113/⁠

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Frequently Asked Questions

How long is this episode of UPSHIFT?

This episode is 57 minutes long.

When was this UPSHIFT episode published?

This episode was published on July 7, 2025.

What is this episode about?

In dieser Folge sprechen Aleks und Tim über Wokeness im Marketing. Sie analysieren, wie Unternehmen wie Gillette und Jaguar gesellschaftliche Themen in ihre Werbekampagnen integrieren, mit teils kontroversen Reaktionen. Was steckt dahinter: echtes...

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