#154 | How The Modern Midwife Grew From NHS Wards to Global Influence, Without Selling Out

Think you need celebrity status or viral content to grow a healthcare brand? Not if you're a clinician with purpose.In this episode of The H-Files, I sit down with Marie Louise, better known as The Modern Midwife, to unpack how she grew from NHS midwife to a globally recognised digital voice in women’s health—without compromising clinical integrity. This is a blueprint for clinician-founders who want to create meaningful impact and visibility as part of their go-to-market journey.Learn how to use your clinical expertise to grow a values-led personal brandDiscover why authenticity outperforms clickbait in healthcare contentGet practical tips for choosing brand partnerships that align with your missionListen now to learn how to build trust, grow your influence, and use content as a powerful part of your MedTech go-to-market strategy.Listen on YouTube: ⁠⁠⁠https://youtu.be/On01dkZC5jwJoin the mailing list to get the show notes for every episode here: ⁠⁠⁠⁠https://thesalesaccelerationformula.com/podcast-show-notes⁠#podcast #healthcare #ModernMidwife #entrepreneur #healthcareentrepreneur #nhs