154: How To Hire And Train A Top Sales Team with Scott Berman

Hiring a sales team can be a real challenge for contractors. Scott Berman with Florida Window and Door has built a huge window installation business in Florida that relies on dozens of sales people to continue that growth and profitability. Scott shares how he hires the best and puts them through his extensive training program. We get into a number of topics including lead generation, personality testing, and wealth building. Show Highlights: Scott’s 3 companies (Florida Window and Door, Central Window, and Indian River Glass) are primarily in the window and door replacement business, focusing mainly on hurricane protection products. His main customer is the homeowner on a replacement basis, and mostly for insurance litigation. If you have hurricane-resistant products in your house, your insurance company will not only cover the house in the event of a hurricane, but they usually give you a reduction in your premium because the risk is less. Mitigated damages are estimated to be 70-80% less for houses that have hurricane-approved products, compared to houses that do not have the same products. This is the focus of their sales. People understand how to install a product or sell it, but they usually don’t know how to do both. Scott made a significant investment in training, and now he does not hire anybody who has previous window experience. Their hiring process is very strict, and they are hiring all the time. One method of building a great sales team is to take your two top sales people and profile them, then hire from that profile. Scott addresses how his company handles lead generation and marketing. Scott details his company’s growth through acquisition. Links: For Tips, Strategies, and Free Downloads! Download My FREE 1-Page Business Plan! The Roofer Show Text Me @ (510) 612-1450 - Say Hi! Iwould love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** Please Share My Podcast With Other Contractors! FREE Evaluation! I will also work with you one-one-one. Contact Me HEREto Get Started! Suggested Podcast: The Wealthy Contractor Podcast Connect with Scott! Scott’s Phone Number: (561) 340-4300 Scott’s Email: [email protected] THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Click here and use the code Roofer50 for a special $50 discount! Call Ruby Or Call Ruby at (844) 326-7829 Check out the app!! —->My Listeners Get a 21-Day Money Back Guarantee