154. How to Speak to Two Different Dream Clients

I have to confess that I came into recording this episode feeling really confident about the direction the conversation would take.  And I was completely wrong. My guest is Amanda Meri who helps two very different groups of people.  Inside her Gut Healing Academy, Amanda helps folks reverse their chronic illness by healing their guts.  The second group Amanda serves doesn’t struggle with chronic illness.  But they want to boost their energy and eat the food they love without gaining weight, getting bloated, or having any pain.   So, the question  Amanda had for me was “How do I market two businesses at one time?”  My answer before our conversation was, “Well, you don’t.  It’s twice the work for you and too confusing for your audience.   Yet… as Amanda shared her motivation to serve both audiences and strong stance that merging them just wouldn’t work, I came around.  The result kinda sorta blew my mind because the two of us were actually able to find a simple way for Amanda to attract, nurture, and convert both dream clients without a ton of extra work on her part and without confusing folks.   If, like Amanda, you serve two very distinct audiences in two very different ways, this episode will be a game changer for you.  I hope you enjoy it. TIMESTAMPS 00:03:10  Amanda shares her two different offers designed to serve two different audiences. 00:08:10  Dallas challenges Amanda’s assumption that the two audiences really are different and discovers that Amanda is right. 00:09:40  Dallas brainstorms her vision for how Amanda can rely on the same process to speak to two different audiences. 00:15:10  The two discuss why it’s essential that every piece of content used applies to both audiences. 00:18:35  Dallas talks about how the framework with Content Confidence can be applied to Amanda’s two audiences. 00:26:25  Dallas shares the original goal and summarizes the approach they defined to accomplish talking to two different audiences using one signature system. 00:34:25  Dallas discusses Amanda’s dream client power statement for both audiences. CONNECT WITH AMANDA: INSTAGRAM: https://instagram.com/thegutnurse/  WEBSITE: https://.thegutnurse.com/  CONNECT WITH ME: INSTAGRAM: https://instagram.com/dallastraversbizmentor/  FREE QUIZ: https://dallastravers.com/quiz