[154] How to Use and Sell Microsoft CoPilot for MSP Growth

In this episode, Richard Tubb speaks to Eric Östlund-Folkeryd, the go-to market lead for Microsoft AI at Pax8 EMEA. He’s the business lead for Microsoft CoPilot and other AI tools.Eric worked in commercial AI and SaaS roles at multiple organisations, which makes him the ideal person to help MSPs make the most of the latest tools.He shares his journey in the sector and how he joined Pax8. Richard asks Eric to describe the opportunity for managed service providers with AI and to explain what Microsoft CoPilot is. They also look at challenges with integrating these tools.Eric tells Richard why MSPs should treat themselves like a client and try out AI tools internally first. They also dig into the tools Pax8 have and why they introduced CoPilot Coffee sessions.Eric also shares how he uses AI tools in his everyday life and what’s surprised him about Microsoft CoPilot. He’s also honest about why AI isn’t a magic wand. Plus, he talks certifications, new features and success stories.Mentioned in This EpisodeAI assistant: Microsoft CoPilotAI tool: ChatGPTIntelligence system from the Terminator films: SkynetHelp with writing AI prompts: Prompt BuddyMicrosoft collaboration tool: TeamsMicrosoft AI certifications: Copilot AI ResourcesMicrosoft annual conference: BuildPax8 annual conference: Beyond