#154 - Leading a 120-Year Legacy • Gina Thorsen

In this episode of Referrals Done Right, Scott sits down with Gina Thorsen, CEO of Jacquart Fabric Products and the Stormy Kromer brand, to talk about leadership, legacy and the power of building relationships that stand the test of time. As the first woman to lead the company in its 120 year history, Gina shares how she is honoring a beloved American brand while finding new ways to grow through partnerships, innovation and a commitment to American manufacturing.Throughout the conversation, Gina explains why relationships have always been the foundation of the company's success. From decades long supplier partnerships to exceptional customer service, she shares how trust and consistency have created opportunities that no marketing campaign could replace. This episode is filled with practical lessons on leadership, brand building and why staying true to your values can become your greatest competitive advantage.You Will Learn:• How strong relationships create long term business success and lasting customer loyalty• Why protecting your values can become a powerful competitive advantage• How strategic partnerships help brands reach new audiences without losing their identity• What it takes to lead a family business while honoring its legacy and embracing change• Why doing the basics well still sets great companies apart in today's marketplace---Gina Thorsen's Links:Website - https://www.jacquarts.comStormy Kromer - https://www.stormykromer.comInstagram - https://www.instagram.com/kromergal---Scott Grates' Links:Referrals Done Right - https://www.referralsdoneright.orgReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Scott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Scott's - https://www.instagram.com/scottgratesTikTok - https://www.tiktok.com/@scott.grates