#154 - Mit diesen Hacks erhöhst du deine Click-Through-Rate (CTR)

Impressions, Klicks und Click-Through-Rate: Das sind die wichtigsten Traffic KPIs bei Amazon. In dieser Folge Vitamin A erfährst du, wie du sie berechnest und mit welchen kleinen Hebeln du diese Kennzahlen optimieren kannst. Außerdem haben Florian und Mareike spannende Insights zur durchschnittlichen CTR in Deutschland im Gepäck und verraten dir, warum die Click-Through-Rate so wichtig für dich ist.Alle Themen der Episode im Überblick: Intro (00:00 - 01:21) Amazon News der Woche (06:09)Was ist eine Suchanfrage? (13:13)Das ist eine Impression und so maximierst du sie (18:17)Was ist ein Klick und wie solltest du ihn optimieren? (23:34)Das ist die Click-Through-Rate und darum ist die CTR so wichtig (29:42)Was ist eine gute Click-Through-Rate? (30:35)Wie kannst du deine CTR optimieren? (34:03)Du bist dran: Die Hörerfrage (37:00)Zusammenfassung und Fazit (38:56)Links & Ressourcen:Exklusives Expert-Wissen zum Prime Day gefällig? Sei bei unserem Webinar dabei!Was bedeutet die Click-Through-Rate?Click-Through-Rate erhöhen – so geht’s Destaney Wishon über Retargeting bei Sponsored ProductsDer Ultimative Amazon PPC Starter Guide Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 39 minutes long.

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This episode was published on May 17, 2023.

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