154 - My Plan To Help 100 Martial Arts Schools Scale To 300 Students, and 10 To $1m

After 13 years and working with 400+ martial arts school owners, I share my refined vision from helping school owners break the 100 student barrier, to 300, to $1M revenue per year. IN THIS EPISODE:The three-part framework to attract, convert, and retain students for long-term growthWhy most martial arts school owners struggle with marketing—and how to fix itA new lead follow-up engine that automates engagement and increases conversionsThe one overlooked strategy that can increase school revenue by 20-30%How to scale without burnout while maintaining a balanced personal and professional lifeAnd more  INVITATION: If you’d like more info about working with me in Partners, Just message me ‘Partners’ on Facebook and I’ll send the details over in a doc (no sales call required)Send MessageTRANSCRIPTIONToday I want to take you through my plan to help 100 martial arts school owners scale from 100 to 300 students and help 10 martial arts school owners scale to 1 million dollars in annual revenue. I'm going to go through the whole plan. I'm going to take you through this google doc and I'm probably going to go a little off script just to give you a bit more context around how the story evolved, what got me here, what brought on this plan and all the rest. So, I'll start at the semi-beginning. 13 years ago I discovered martial arts at my five-year-old's first martial arts class. I'd never been to a martial arts class, and didn't know much about it. I saw the movies. All that I thought is, you know, for me as a first-time parent, what a great activity this looked like for my child to get into. And I was watching this class and to me the only words I could find to describe it was personal development in the physical form. I was seeing these kids stand six feet tall, disciplined, confident, and I thought wow these kids are learning like life-changing skills and it's all disguised as fun and they don't even know it. And that moment in hindsight was a life-changing impact for me which brought me to this life-changing journey. So I started helping the school where my son was training with lead generation.This came about completely not on purpose. I actually bumped into one of the instructors at a kid's playground where my child was playing and got talking to the instructor and learned what they were doing. And this was the first time I sort of got some insight just on how the business was running etc.And my marketing brain kind of just triggered a few ideas and I thought look I know a few things that could definitely help you guys. I'd love to come and share what it is. And so at this time in my life I was deep into the trenches of online marketing.I was doing Google ads. I was mainly running online affiliate type products. Doing Google ads to landing pages and emails and I'd gotten a little bit of success.My biggest aha moment was being in Australia at the time and selling to someone in the United States that I've never met and they bought my product and I said oh wow this the possibilities of this are endless. I know it's common now but at that time it wasn't that common. Anyway, the school was already successful.