#154 Von Content zu Kunden - Branding & Content trends 2026+

from Designer. Business Podcast · host Tanja Kammler, the brand. Boutique

In dieser Folge sprechen Lukas und Tanja darüber, warum 2026 nicht das Jahr von „mehr posten“, sondern von klarerem Branding wird und weshalb Content ohne strategische Tiefe keine Kund:innen mehr bringt.Wir sprechen über die Verschiebung von Aufmerksamkeit zu Vertrauen.Über den Unterschied zwischen Sichtbarkeit und Relevanz.Und darüber, warum Positionierung heute wichtiger ist als perfekte Ästhetik.In dieser Folge erfährst du:• warum Reichweite allein kein Geschäftsmodell ist• weshalb Personal Brands stärker werden als austauschbare Accounts• welche Rolle KI im Branding 2026+ spielen wird• warum psychografisches Verständnis wichtiger ist als Zielgruppen-Demografie• wie aus Content echte Nachfrage entsteht• und was du konkret verändern solltest, um nicht im Content-Lärm unterzugehenInstagram Tanja:⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/tanja.kammler⁠⁠⁠⁠⁠⁠⁠⁠Instagram the brand. Boutique:⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/the.brand.boutique/⁠⁠⁠⁠⁠⁠⁠⁠Buche dir hier ein unverbindliches Erstgespräch:⁠⁠⁠⁠⁠⁠⁠⁠https://thebrandboutique.at/buchung-erstgespraech

Episode metadata supplied by the publisher feed · Published Mar 3, 2026

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#154 Von Content zu Kunden - Branding & Content trends 2026+

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This episode was published on March 3, 2026.

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