#1549 Turning an Idea into a Thing - Tara & Russell Jarrett

Four years ago, my friends Tara and Russell were thinking about developing a new kind 'self-serve' Reformer Pilates business where people could come to their facility and use commercial reformer beds to take classes with a choice of virtual teachers, using amazing technology (screens and audio) with access to hundreds of different programs of varying lengths, to meet all needs. And to top it off, there would be no timetable, no set classes, and no 'opening hours' because members would have twenty-four hour (365 day) access. Well, the idea is now a reality and by the end of the year @pilates (their business) will be operating in almost thirty locations around Australia and New Zealand. We always talk about turning ideas into reality, theoretical somethings into an actual somethings... well, here's an update on my friends who are doing the work, taking the risks, facing their fears and reaping the rewards.See omnystudio.com/listener for privacy information.