155 - Clear + Direct (Year-End Appeals, Timing, Options, Best Practices): Andrew Robison

As Andrew shares early in this episode, 30 percent of nonprofit giving is done in December.  For this reason, your end-of-year appeal letter could be a major winner for your organization.  Listen as Andrew and Rhen discuss ways to make your end-of-year appeal planning as fruitful as possible.  If you take nothing else from this episode, remember this:  a clear and direct ask is the most important part of the appeal letter.   In this episode, Andrew and Rhen answer the following questions:Why are end-of-year appeals so important?Are direct mail appeals worth the effort and expense?  Can I stick to email for a year-end appeal?Who should receive our year-end appeal?  When should end-of-year appeals be sent?What should be in the appeal letter itself?   Can you share some strategies for making our appeal letter more successful?Do you need help getting started with your end-of-year appeal letter?  If so, click HERE for our editable Canva templates that you can customize to meet your organization's needs!