#155: Emirates Skywards - Driving Success Through Personalisation, Partners & New Propositions

EPISODE · Oct 27, 2021 · 43 MIN

#155: Emirates Skywards - Driving Success Through Personalisation, Partners & New Propositions

from Let's Talk Loyalty

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.---------------What a wonderful opportunity to reflect on the impact of the global pandemic on the Emirates Skywards loyalty programme.I was joined by Dr Nejib Ben-Khedher for a second time, who shared some fascinating insights on the most powerful initiatives they recently launched, with an increased focus on personalisation, powerful partnerships, and innovative technology solutions to create even more compelling experiences for customers.Nejib explains how they've doubled their open rates for Skywards email campaigns, and enhanced the "in-path" experience to multiply their look-to-book ratio, going back to basics to support the airline as it recovers from the effects of the pandemic on overall travel patterns.We also discuss Skywards+, the latest addition to the Skywards proposition, with insights on who's engaging and why, as well as the gamification approach that's proving increasingly popular. Members compete to claim tickets for unique Skywards Experiences through Emirates-sponsored events such as the Formula 1 racing, football games with AC Milan, Arsenal and Real Madrid as well as world class tennis and cricket to cater to all of their member's passions.We learn the incredible ongoing growth for Skywards despite the pandemic, as well as some extra-ordinary changes in how members are engaging.Finally, we discussed some of the future trends that Nejib is focused on for the next phase of growth for Skywards, with a clear focus on increasing overall loyalty to Emirates with its passengers and members.This episode is sponsored by Valuedynamx ( Part of Collinson Group)Show Notes: 1) Nejib Ben-Khedher 2) Emirates Skywards 3) Skywards Plus 4) McKinsey - Power of Paid Loyalty Programmes5) Skywards Exclusives

NOW PLAYING

#155: Emirates Skywards - Driving Success Through Personalisation, Partners & New Propositions

0:00 43:32

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Sunday Morning Linux Review - MP3 Feed Tony Bemus, Mary Tomich, Phil Porada, and Tom Lawrence Sunday Morning Linux Review www.smlr.us is a podcast with Tony Bemus, Mary Tee , Phil Porada, and Tom Lawrence. We talk about the Linux and Open Source News. Edited episodes and show notes are found at www.smlr.us , We will be Live on IRC #SMLR and Video: youtube.com/c/SmlrUs Teen Taal Aaj Tak Radio Teen Taal is a witty, comedy oriented Hindi podcast where three musketeers Kamlesh Kishore Singh, Panini Anand and Kuldeep Mishra talk about various issues with a pinch of humour and fun. The topic of conversation varies from politics, Indian society, jokes, Viral stuff on social media, food, movies and many more. Catch your share of fun every Saturday.इस पॉडकास्ट के नायक और खलनायक हैं,तीन तिलंगे- कमलेश किशोर सिंह, पाणिनि आनंद और कुलदीप मिश्र. ये तीनों लोग हफ़्ते की घटनाओं पर अतरंगी अंदाज़ में बातें करते हैं, ठहाकों के साथ और अपने अपने biases के साथ. ये पॉडकास्ट सबके लिए नहीं है. जो घर फूंके आपना, सो चले हमारे साथ. यानी वही लोग सुनें जिनका आहत होने का पैरामीटर ज़रा ऊंचा हो. हर शनिवार, आज तक रेडियो पर. जय हो. Integrating Nutrition, Psychology and Neuroscience to Measure Infant Development in the UK & Gambia Talk by Dr Sarah Lloyd Fox, Birkbeck College, on infant brain imaging in The Gambia GSMC Classics: Soldiers of the Press GSMC Podcast Network Soldiers of the Press, was a war drama series, that ran from 1942 to 1945. The program, narrated by correspondents from the United Press, Walter Cronkike and Harrison Salisbury, told recent news from action during World War II. GSMC Classics presents some of the greatest classic radio broadcasts, classic novels, dramas, comedies, mysteries, and theatrical presentations from a bygone era. The GSMC Classics collection is the embodiment of the best of the golden age of radio. Let Golden State Media Concepts take you on a ride through the classic age of radio, with this compiled collection of episodes from a wide variety of old programs. ***PLEASE NOTE*** GSMC Podcast Network presents these shows as historical content and have brought them to you unedited. Remember that times have changed and some shows might not reflect the standards of today’s politically correct society. The shows do not necessarily reflect the views, standards, or beliefs of Golden State Media Concepts or the
URL copied to clipboard!