155: How to Grow Your Business Using Quizzes

Many members of Fearless Launching have been asking about quizzes. Today’s show is all about quizzes and how to use them, create them, and incorporate them into a launch. I have recently seen online quizzes and online assessments used as part of some amazing launches, so it will be great to learn more. Today’s guest is Josh Haynam from the the online quiz platform Interact. I have been taking quizzes as long as I can remember, and they are something that everyone can and should incorporate into their business and their launch or the lead up to their launch. Josh shares how Interact got started, what it is, and how everyone can incorporate quizzes into their online business.     You can find Josh here: Interact Interact on LinkedIn Interact on Facebook Interact on Twitter @tryinteract Josh Haynam on LinkedIn Josh Haynam on Twitter @JHaynam Interact Blog   Show Notes [04:19] The history of quizzes and taking quizzes in pubs in the 1700s. [04:50] How quizzes are a proven thing with a history of people liking them. [05:11] Adapting a quiz to whatever subject you are promoting. [06:15] The psychology of quizzes and how everyone is seeking self-awareness. [06:50] How quizzes allow us to talk about ourselves and find out information about ourselves. [09:30] Using quizzes to build interest level and give people what they want. [11:07] How a quiz can be a tool to understand what message to share with consumers. [13:14] Personalized marketing as opposed to traditional marketing and taking the time to ask people what they want. [14:26] Educating as opposed to selling while aligning the interests of the customer. [18:07] How Josh has created a massive amount of blog posts and guest posts. He has done the work to know how everything comes together. [20:06] The process for creating quizzes with Interactive using templates. Then changes are made in the builder. Adding links and hooking up your email and then publishing and the quiz is ready to go. [24:06] Selecting a template versus creating a very specific quiz from a blank menu. [26:00] The upside tree analogy for starting with templates then diving in and customizing. [27:56] How the templates are similar to WordPress themes when it comes to getting up and running, but they can be customized later. [30:06] Cool things people are doing such as "What type of therapy dog are you?" or "What type of Red Cross volunteer are you?" [34:33] The importance of timing and quiz creating before a launch. The Elephant Pants used the quiz to fund their Kickstarter campaign. [36:39] How quizzes are a very shareable piece of content that can go viral. [38:19] A listener challenge to create your first quiz.   Listener Challenge   Go to Interact Create your first quiz   Links and Resources: Malcolm Gladwell The Elephant Pants Kickstarter Interact Interact on LinkedIn Interact on Facebook Interact on Twitter @tryinteract Josh Haynam on LinkedIn Josh Haynam on Twitter @JHaynam Interact Blog